After 180 years it has been decided that the medium of photography should be discontinued in favor of a return to painting, charcoal drawing and water ballet. Blah, blah, blah… April Fools!
This is how it is supposed to go, right? Unbelievable claim, some elaboration that pokes fun but sounds vaguely plausible, maybe, followed by the big reveal- psych! But the April Fools Day joke posted this morning on The Phoblographer is in my opinion another matter entirely. Not only have they posted an entire “April Fools” article, devoid of any winking humor, describing the end of Portra 800- but they have an affiliate link, that works, to buy the film on Amazon “while supplies last.”
This is, at best, misleading and in poor taste and, at worst, it is disingenuous clickbait. The disclaimer that it is an “April Fools day joke” is at the very end and buried under an ad- most people will miss it:
How is this funny? It’s worth noting that I don’t read The Phoblographer, but found out about the post when it was shared on Facebook by a concerned photographer, who like so many will read the first few sentences and share. Remember: this post and its untrue title will be indexed by search engines, spreading this “fake photo news” indefinitely. This kind of information, even when intended as a “joke,” does not go away, ever. In 6 months when someone comes across that article… are they going to be thinking “ah- April Fools!”? No. And that kind of pointless misinformation hurts our industry. For folks who post this kind of garbage- irresponsible is the only word I can come up with.
This makes me very happy! Back when I did my review of Df96 monobath developer (link below) my only issue was the cost of shipping liquid chems is very high due to the weight. I asked about the possibility of a power version and was received with a hmmmmmm…. well that hmmmmm has turned into a big YES. This is very good news not only from an economic standpoint but it will now allow this chemical to ship to many more locations and the increased shelf life of unmixed powder is a very big plus.
An article I interviewed for in Singapore during XEdition 2018 has just published on Lifestyle Asia… its on how the iPhone/ camera phones and film simulation apps like Instagram, Hipstamatic and Huji Cam may actually be encouraging younger shooters to look towards film.
In celebration the revolution’s ten year anniversary, I have decided to post the Figital Revolution Manifesto book as a free PDF download. (The print copy is no longer available for purchase online.) Written in 2007 and admittedly snarky and over the top, I am struck by the fact that, despite so many changes in the industry, the book is entirely still relevant today! I want to thank my wife, Eve Ogden Schaub as my co-author… she has moved onto bigger projects like her book Year of No Sugar which went viral… and her next book is due out in January 2017 so stay tuned.