I really dislike it when film or paper is sold under a different name and the identity is kept “secret.” This is now the case with CatLABS X 320 Film which is- in fact- Kodak 5222 Double X film– one of my favorite films in 35mm… but not like this. I purchased three rolls for testing hoping to find a new emulsion to love but instead I spend time and money for nothing. How can I be so sure?… Check out the imprint on the side of the film.
So now that the “cat” is out of the bag I’m off to do some shooting on a beautiful Vermont day.
After 180 years it has been decided that the medium of photography should be discontinued in favor of a return to painting, charcoal drawing and water ballet. Blah, blah, blah… April Fools!
This is how it is supposed to go, right? Unbelievable claim, some elaboration that pokes fun but sounds vaguely plausible, maybe, followed by the big reveal- psych! But the April Fools Day joke posted this morning on The Phoblographer is in my opinion another matter entirely. Not only have they posted an entire “April Fools” article, devoid of any winking humor, describing the end of Portra 800- but they have an affiliate link, that works, to buy the film on Amazon “while supplies last.”
This is, at best, misleading and in poor taste and, at worst, it is disingenuous clickbait. The disclaimer that it is an “April Fools day joke” is at the very end and buried under an ad- most people will miss it:
How is this funny? It’s worth noting that I don’t read The Phoblographer, but found out about the post when it was shared on Facebook by a concerned photographer, who like so many will read the first few sentences and share. Remember: this post and its untrue title will be indexed by search engines, spreading this “fake photo news” indefinitely. This kind of information, even when intended as a “joke,” does not go away, ever. In 6 months when someone comes across that article… are they going to be thinking “ah- April Fools!”? No. And that kind of pointless misinformation hurts our industry. For folks who post this kind of garbage- irresponsible is the only word I can come up with.
Just to be clear…. I still stand by my original processing technique outlined here in FR years ago which does not use the pre wet and has slightly more agitation than the technique outlined above (metal reels and tanks only for the older process). If the film and agitation technique is perfect without a pre wet then go for it but I have found most modern films do benefit from the pre wet… the only downside is developer longevity and about 1/3 stop loss in speed.
Wow, it must be great being a successful artist, doing what you want and living such a creative free life!
How can I be successful in making my art? I spend money and time and have TEN JILLION followers on some BS social media platform and yet I still am not “making it”!?
Just because you love something does not mean it necessarily has to provide you with money, happiness or satisfaction. “All expectation leads to unhappiness”…. (thank you Buddha.)
This is an excellent article and should remind everyone that doing something for the joy of it is enough. Being happy is enough. And making it as an artist and making money can turn something you love into just… work. Remember that working artists stress just as much as other professionals, but without the job security and benefits.
The Hustle and the Gig economy can be a real trap- don’t buy in.
My favorite quote from the article: “Adam J. Kurtz, author of Things Are What You Make of Them has rewritten the maxim for modern creatives: ‘Do what you love and you’ll never work a day in your life work super fucking hard all the time with no separation or any boundaries and also take everything extremely personally.’ ”
Make art that makes you happy. If you can make some money, great… but remember you got into art because it made you happy first.
This makes me very happy! Back when I did my review of Df96 monobath developer (link below) my only issue was the cost of shipping liquid chems is very high due to the weight. I asked about the possibility of a power version and was received with a hmmmmmm…. well that hmmmmm has turned into a big YES. This is very good news not only from an economic standpoint but it will now allow this chemical to ship to many more locations and the increased shelf life of unmixed powder is a very big plus.