A friend just sent me this article from the WSJ :
OK… film sales in motion picture shooting were going down the toilet fast… really fast! BUT at long last someone at KODAK did what I have been telling them to do for years… reach out directly to the people using film in Hollywood and get them to drum up support for the continued use of film in movie making.
“Digital projection is just television in cinema.” – Quentin Tarantino
Making film more visible day-to-day and in it’s use in movies we love (Star Wars, Batman etc…) will draw attention to the fact that it is NOT dead… quite the opposite actually: the best directors in Hollywood use it everyday!
So what’s Phase Two? HEY KODAK…how about T-Shirts?
Filmmakers Such As….
Quentin Tarantino, Christopher Nolan, Judd Apatow, and J.J. Abrams shoot on FILM
Maybe YOU should to!
Okay, next: lets take this idea one step further and do the same thing with still shooters. There are so many great shooters using film and almost no one knows about it. And the fact is, we’re all in the same boat- if movie film goes down, so does still film.
Pardon me- I have to write a letter.
Dear KODAK CEO Jeff Clarke…. you’ve taken a great first step, but you can go much further. You need to be shouting these facts from the top of the Kodak building. People love to emulate their heroes! People need to hear these facts and realize that FILM IS A VIABLE OPTION!
Luckily,I have some free time this month to meet with you to go over this idea and several others I have shared with KODAK before your time that would be equally HUGE and remind people that KODAK’s film is still made and still great!
Call me, we’ll do lunch.
Viva la Revolution- Stephen