While watching this video the word Photography did not come to mind…. the words pretentious, obnoxious, stupid and misleading did. Over-the-top promotions like this are nothing but porn for the cult of Leica and make me fear for their survival as a viable tool.

The lie that runs at the heart of this video is offensive: Leica invented “photography”? What kind of revisionist history is that? Many of the images featured here were shot using 4×5 cameras- which came out of the studio LONG before Leica came on the scene.

It’s too bad, because recreating these iconic images from photographic history is an interesting idea. But twisted to their own ends, Leica just ends up tipping their hand: they’re looking desperate.

Viva la Revolution- Stephen

PS- Article number two to make the new prestigious Numbnuts category!