It’s that time of year again when the excitement for the new and fantastic is palpable. Is it Christmas? Is it my birthday? No it is Photo Convention time! What?

It’s the hypnotic time of year when new cameras, printers and photo accessories are released upon the photo community at a frantic pace in an attempt to convince you that the gear you bought last season is now somehow dated and inferior.

Be Smart. Be Figital.

Look at the reality of what is new and is it movement or is it progress? Yes, there are new and wonderful products and some meaningful upgrades but REALLY look and don’t just buy into the hype.